Listen

Its hard sometimes but you have to do it. Listen. Keep quiet.

Quiet on the set! Lights! Camera! Action!

And the director (that's you) watches and listens and choreographs the scene. This is your primary mission (not to be confused with your primary business goal which is to make money).

• Do your customers look for special coffee?
• Amaretto in Decaf?
• Ask what people want.
• How do they react to your sample?
• How do they react to your staff?
• Quiet, breath deep... listen, breath deep... think - now act.