The More You Give, the More You Get
This is true and you better believe it is true!
- Give a free whiff by keeping an open container of Pumpkin Spice coffee by your register.
- Buy 1 ounce portion cups and give away cold drinks in the summer.
- Buy more 1 ounce portion cups and sample your hot coffee.
- Buy even more 1 ounce sample cups and sample Chocolate Coffee Cooler - if you don't know what this see Recipes for Success
How to sample
- Extend the item
- Say, "Try this." or,in Soho, "Hey man you gotta' try this baby."
- Don't say, "Would you like to try?"
- Try this, one day use "Try this" and another day use "Would you like to try?" If you don't find the 80/20 rule rules, I will eat my hat and take your sample. "Try this" gets 80% acceptance - the other way gets 20% acceptance.
Do not be afraid to sample.
Deal with the rejection with a big smile and a nod.
Show your stuff. Show your beans. Show the lower quality Beans. Us a French Press.