Special Of The Day
Offer a special of the day by the cup, by the pound or half pound.
Create a sense of urgency. Specials work best within a short window of opportunity. A customer should feel they need to act so they don't miss out.
Position prepackaged bags of the Flavor of the Day next to the air pot or next to the register. Talk it up. And SAMPLE the special of the day.
Learn how to sample.